Title: Director of Coaching
Joined Team Bath: 16 September 2008
Brian Ashton, who led England to the final of the 2007 Rugby Union World Cup after a hugely successful playing and coaching career in the sport, took up the roll of Director of Coaching at the University on a consultancy basis.
He worked alongside Team Bath’s coaches and sports support staff, especially in the areas of coach development and education as well as sports science and medicine support, to develop the University’s world-class training environment. In addition, he will applied his particular skills to the area of talent development.
As a rugby coach he had unparalleled success through his RFU National Academy set-up in identifying and nurturing young players who went on to full England or Saxons caps.
Lancastrian Ashton studied History and Education at Leicester University. He went on to become a teacher and then rugby coach after a playing career which included an England touring side selection.
Ashton is well-known locally having coached Bath Rugby either as Assistant or Head Coach between 1989 and 1997. He also coached Ireland before moving on to an assistant role with England and then shouldered the main role in 2007 and 2008. He was also England National Academy Manager from 2002 – 2007.
Returning to his former club, Ashton became Director of Rugby at Fylde RFC in 2010.