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British Athletes Commission Athletes Day

September 9, 2015 @ 12:30 pm - 4:30 pm

The British Athletes Commission will be holding their first Athletes Day at the University of Bath on 9th September 2015.

The main theme of the event is helping athletes get it right with sponsors, agents and the media and how to be savvy and stay focussed on your sport while you’re doing it.

The day will be run by Anna Watkins MBE, Olympic gold medallist and chair of the Commission’s Athlete Advisory Group, and Karen Pickering MBE, Olympian, former world champion and chair of the British Athletes Commission.

The event will provide athletes with the opportunity to gain valuable experience from experts in the field regarding sponsors, agents and how to create the right public image.

The event is FREE to attend for BAC members and invited guests.


The format of the day is as follows:

  • 12.30pm – Arrival and lunch in the Athletes Lounge in the Sport Training Village
  • 1.20pm – Welcome by Karen Pickering and Anna Watkins
  • 1.30pm – Keynote speaker and “Q & A” session with Heather Fell
  • 2.35pm – Introductory presentations from workshop leaders
  • 3.00pm – 2 x 30minute workshops*
  • 4.15pm – Closing remarks from Karen Pickering and Anna Watkins
  • 4.30pm – Athletes Day finishes

*The three workshops will be given by experts in their field and athletes are invited to choose two from:

  • Finding a sponsor

    Run by Sara Hunter from b-focused, a leading sponsorship, sports marketing and events agency

    The workshop will focus on the challenges of being able to concentrate on your sport whilst trying to be financially stable. How do you start when approaching a sponsor? Realistically what should you be getting from them, and what should they be getting from you in return? This is a practical workshop and will include top tips, case studies of successful relationships, how to choose who you approach and how to manage the relationships so that everyone is happy and you can remain focused on your sport.

  • Finding an agent

    Run by Alex Kelham, Head of Sport, Lewis Silkin LLP and former Commonwealth Champion

    Not everyone needs an agent and there are many out there with varying degrees of competence. It’s very important that the person you choose is right for you and can be trusted to represent you appropriately which includes not allowing representation to conflict with your sporting commitments. How do agencies work, what are typical fees, and what should you expect from them? What are the benefits and pitfalls? A practical workshop to include information about who the different agencies are, how to approach them, and what questions to ask when choosing an agent.

  • Creating the right public image

    Run by David Callan, Communications team; Sport and Recreation Alliance

    With success comes media interest and it is important that you manage this rather than letting it control you. The media will create an impression of you that will be all that most people will believe about you. Who do you want to be seen as? If you don’t decide, it will be decided by someone else. You may also want to use your profile to open up future opportunities for life after sport and this takes some skill. Another practical workshop helping you creating your story and profile.

  • The BAC will be holding their AGM just prior to lunch starting at 11:30am.

    For more information, please visit: www.britishathletes.org/athletes-day-2015


    September 9, 2015
    12:30 pm - 4:30 pm
    Event Tags:
    Partners and Suppliers